Moovl – just add imagination

Pondering further on the use of the text tool in Moovl (see Making bounce bounce), I wondered if there was good a word to describe the moving word pictures that Moovl can make.
The closest is Calligram, which comes from the Greek for ‘beautiful writing’ and which describes a word, phrase or poem where the style and layout of the text forms a part of the focus. But as far as I can tell Calligrams are only static sections of text.
So, how about ‘kinetogram’ meaning ‘moving writing’?
Over the next few days I’ll add some kinetograms to the ‘How to’ page.